Monday, 8 August 2011
RBS, Edinburgh Airport
So NOW you see why I've been so quiet. Two major campaigns going live in the space of two weeks. Oooft. This was was another belter though. We were asked by RBS Group to produce a new campaign to populate Edinburgh Airport with. They have a great deal of media space there and wanted to use it to talk about The Group, their heritage, and their powerful connection to Scotland.
We produced the 'This is Home' campaign. The work was designed to illustrate that RBS Group, having been based in Edinburgh since their inception in 1727, know Edinburgh as well as anyone, all its little foibles and idiosyncrasies and adorable faults, all its nooks and crannies. They call it home.
The photography was meant to feel like an Edinburgh resident's own snaps of their home city, while avoiding the usual picture-postcard cliches. So naturally I turned to the best photographer I know. The awesome Miss Jane Stockdale. Who pinballed wildly around edinburgh from dawn to dusk on the longest days of the year, taking snaps of the city she too once called home. And the results were bloody fabulous. Natch.
The campaign went live last weekend. I reckon I might just have to jump on a flight somewhere so I can go check it out. In the meantime, if you're jetting off anywhere nice - have a look and tell me what you think.