Monday, 8 August 2011

The National Museum of Scotland Reopens!

Goodness. I have been quiet haven't I? Not like me. But I offer up the usual excuse. I've been a busy busy wee bee. All big and exciting stuff though, and all the hard work is starting to go live and get great reactions. So it has all been worth it, I swear.

One mammoth project was the launch campaign for the newly reopened National Museum of Scotland. The old part of the museum was closed down three years ago, and treated to a world class makeover. We, the Framees, were tasked with producing the campaign to announce its impending reopening.

The Very Clever Types at the museum really wanted to emphasise the huge range of exhibits, the fact that a great deal of them had never been see before, and the thrill of discovering something new every time you visit. We produced a series of fun, bold juxtapositions that collided exhibits together; bringing to life the unexpected connections you may make at the museum and the sheer range of things on display. It was a fun, easy-to-get, populist campaign that spoke to everyone. And got some great reactions on twitter and facebook when it went live.

And we fair painted the toon! Six sheets, bus sides, banners, window displays; the work was EVERYWHERE. And the response was ace. People had really missed their museum and the campaign seemed to really fuel the excitement on the lead up to the grand reopening on the 29th of July.

The opening day was a runaway success. The museum surpassed their visitor targets three times over. While an animatronic t-rex, acrobatic gargoyles and japanese drummers welcomed them through the doors, once inside, the building and the exhibits required no such pizzazz. The transformation is truly world class and I feel so, so proud to have played a wee small part in that.

Congrats to all at NMS and pats on the back for my fellow Framers. * superchuffed *

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